If you have ever struggled with creating a clear and consistent brand message, this short message is for YOU!
“Studies show that people remember 10% of what they hear, 20% of what they read, and 80% of what they see. This is because the human brain processes visual cues better than any of the other senses”
medium.com
This is why we consider creative branding and marketing strategies to be your most important marketing spend. Here are a few helpful tips…
1. Define Your Audience: Consider creating a client avatar. Knowing what your audience likes will help you relate to them in a way others are not. Use creative messaging on your branded items that speaks directly to your avatar.
2. Identify Your Brand Perceived Message: What have you done in the past to tell the world about you? What does that message say and how do you want to change it? If you have been handing out the same 89 cent pen for years and get little to no traction, consider a higher value item that targets your customers hot buttons.
3. Create A Core Brand Message: Decide what you want your target audience to know. What is the value you provide, and how does it speak to those you want to know?
4. Create A Tag Line: This is important for your promotional materials, business cards and any online marketing you may do. This is a way for your audience to associate you with what you do! A catchy tag line makes you memorable. Think “I’m Lovin’ It.” You know who that is, right?
5. Create Consistency With Your Message: Make sure that your message is consistently speaking directly to your audience with all your marketing. Everything from your business cards to your Linkedin page should tell the same story over and over.
If you’d like to discuss this further or explore options for branded promotional items like the Ocean Bottle that saves 1000 bottles from reaching our oceans, please don’t hesitate to reach out. We’re here to help you make a positive impact on both your business and your brand message.
Warm regards,
Tammy Wisell, MASI
CEO
Build That Brand
